MAXIMIZAR LOS INGRESOS POR DEMANDA DE VÍDEO DE ALTA CALIDAD

Of the 30.000+ Video on Demand (VoD) titles offered by a Tier 1 North American multiple system operator (MSO) each month, the most valuable are the pay titles, especially new releases.

VIDEO ON DEMAND (VOD) - THE OPPORTUNITY

Of the 30.000+ Video on Demand (VoD) titles offered by a Tier 1 North American multiple system operator (MSO) each month, the most valuable are the pay titles, especially new releases. With multi-day viewing and high-definition options available, a new release can earn several million dollars, in just the first three days. Recently, an error occurred with the movie poster server that delivers information to the set-top box. Subscribers would select a preferred title and receive something else, causing them to abandon the movie within the first few minutes of the rental. The MSO lacked direct visibility into the VoD experience from a subscriber’s point-of-view and wanted to understand why so many VoD views were abandoned within the first few minutes of purchase.